New Look, Same CenterPointe Family

CenterPointe Marine’s goal from day one has been to deliver the best, single-source boating experience to its customers. The updated name and logo more intentionally reflect the company’s all-encompassing offerings, which have methodically grown from simply a marina in 2005 to a full-blown boatyard with sales, service, storage, and slips serving all the waters of Wisconsin, and beyond. The updated brand identity synthesizes all business units in Sturgeon Bay, Milwaukee, Pewaukee and Kenosha, while also honoring the company’s rich history.

“We are humbled to celebrate our 20th anniversary with the introduction of a refreshed logo and the shift to the name CenterPointe Marine.” said our general manager, Craig Duchow. “These new updates help us unify and strengthen our brand and company as we continue our journey and commitment to providing our customers with excellent service. We extend our heartfelt thanks to our dedicated team, manufacturers, suppliers, and loyal customers for their continued support.”

Like the boats we sell, the redesigned logo features bold text and sleek lines, communicating strength and motion. The logo also pays homage to the company’s storied past. Although progress requires one to leave something behind in order to move forward, we want to respect our past by maintaining the iconic nautical flags that represent CPYS (CenterPointe Yacht Services).

As a family-owned and locally operated business, CenterPointe Marine remains dedicated to delivering the best, single-source boating experience to our customers. Here’s to the next 20 years of boating adventures!